3 hidden pitfalls your team coach can help you avoid when sharing your collective story
In today’s world, where competition is fierce and markets are constantly evolving, companies need to have a clear and compelling story that sets them apart from their competition. A Team Coach can be a valuable ally in helping develop this story, also known as a company’s narrative, and can help customers, investors, and employees understand the company’s vision, mission, and values.
However, creating and sharing a company’s narrative is not an easy task. There are many pitfalls that companies can fall into, which can dilute their story or even harm their brand. In this blog post, we will explore three hidden pitfalls that your team coach can help you avoid when sharing your collective story.
“Authenticity is the alignment of head, mouth, heart, and feet
– thinking, saying, feeling, and doing the same thing – consistently.
This builds trust and followers love leaders they can trust.”
– Lance Secretan
Losing Your Authentic Voice
One of the most important aspects of sharing your collective story is ensuring that it is authentic. You want to share your team’s successes in a way that feels true to who you are as a team. However, it can be easy to lose your authentic voice when trying to craft a story that will appeal to a specific audience. This is where your team coach can help. Your team coach can work with you to ensure that your story is authentic and true to your team’s values by:
Conducting a values assessment:
Your coach can work with your team to identify your core values, which are the principles that guide your team’s decisions and behavior. These values form the foundation of your team’s story, and it’s important to ensure that they are accurately reflected in your narrative.
Reviewing your team’s history:
Your coach can help you review your team’s history, including your successes, failures, and key milestones. By understanding your team’s journey, you can craft a narrative that is authentic and reflective of your team’s experiences.
Your coach can interview your team members to gain a deeper understanding of your team’s culture, values, and experiences. This can help ensure that your story accurately reflects the perspectives and experiences of your team members.
Your coach can provide feedback on your story, helping you refine your messaging and delivery. They can also help you identify areas where your story may be inauthentic or misleading, and work with you to correct these issues.
Conducting role-playing exercises:
Role-playing exercises can help you practice telling your story in a way that is authentic and engaging. Your coach can provide feedback on your delivery, helping you refine your messaging and ensure that your story accurately reflects your team’s values.
Your team coach can help you identify the most important aspects of your story and help you find the right words to convey them. They can also help you craft a narrative that is engaging and compelling without losing sight of your team’s unique voice.
To avoid losing your authentic voice, it’s important to work with your team coach to identify the key messages you want to convey. You should also be willing to be vulnerable and share your team’s struggles as well as your successes. This will help your audience connect with your story on a deeper level and ensure that your message is received authentically.
“The goal of coaching is the goal of good management:
to make the most of an organization’s valuable resources.”
– Harvard Business Review
Focusing Too Much on Metrics
Metrics are an important part of any team’s story. They can help you demonstrate the value that your team brings to the organization and show how you’ve improved over time. However, focusing too much on metrics can be a pitfall when sharing your collective story.
Metrics can be a double-edged sword. While they can help you demonstrate your team’s value, they can also be limiting. If you focus too much on metrics, you may miss out on the bigger picture. Your team coach can help you strike the right balance between metrics and storytelling. Your team coach can work with you to identify the metrics that are most important to your story by:
Understanding your goals:
The first step in identifying the metrics that are most important to your story is to understand your goals. Your coach can work with you to identify the key objectives you want to achieve with your story, such as building brand awareness, increasing customer engagement, or driving sales.
Once you’ve identified your goals, your coach can help you define what success looks like. This can include identifying the specific metrics that will be used to measure success, such as website traffic, social media engagement, or sales revenue.
Conducting a data audit:
To identify the metrics that are most important to your story, your coach can conduct a data audit to assess your existing metrics and data sources. This can include reviewing your website analytics, social media metrics, customer feedback, and sales data.
Analyzing your audience:
To ensure that your metrics are relevant and meaningful, it’s important to understand your audience. Your coach can help you analyze your target audience, including their demographics, interests, and behavior, to identify the metrics that are most likely to resonate with them.
Collaborating with your team:
Identifying the metrics that are most important to your story is a collaborative process that involves input from your entire team. Your coach can facilitate discussions and brainstorming sessions to ensure that everyone is aligned on the metrics that matter most.
Continuously monitoring and adjusting:
Once you’ve identified the metrics that are most important to your story, it’s important to continuously monitor and adjust them as needed. Your coach can help you set up systems to track and analyze your metrics and provide guidance on how to adjust your strategy based on your results.
A team coach can also help you frame those metrics in a way that is engaging and tells a story. For example, instead of just sharing your team’s revenue growth over the past year, your coach can help you explain what that growth means for your team and your organization as a whole.
To avoid focusing too much on metrics, it’s important to remember that they are just one part of your team’s story. Your team coach can help you identify the other elements of your story that are just as important, such as your team’s culture, values, and mission.
“To be persuasive we must be believable; to be believable we must be credible;
credible we must be truthful.”
– Edward R. Murrow
Not Focusing Enough on Your Audience
When sharing your collective story, it’s important to remember who your audience is. Different audiences will have different needs and interests. If you don’t take your audience into account when sharing your story, you risk losing their interest and not achieving your desired outcomes. Your team coach can help you identify your audience and tailor your story to meet their needs by:
Conducting audience research:
Your coach can help you conduct audience research to identify your target audience’s demographics, interests, and behaviors. This can include analyzing your website and social media analytics, conducting surveys or focus groups, and reviewing customer feedback.
Defining audience personas:
Once you’ve identified your target audience, your coach can help you create audience personas that describe their needs, goals, challenges, and preferences. These personas can help you tailor your story to meet the specific needs of each audience segment.
Mapping your story to audience needs:
Your coach can help you map your story to your audience’s needs by identifying the key pain points or challenges they face, and highlighting how your story can help solve those challenges. This can help you make your story more relevant and compelling to your audience.
Crafting your message:
Your coach can help you craft your message to ensure that it resonates with your audience. This can include identifying the key benefits of your product or service, highlighting your unique value proposition, and using language and imagery that speaks to your audience’s interests and preferences.
As you develop your story, your coach can provide feedback and guidance to ensure that it is tailored to your audience’s needs. This can include reviewing your messaging, providing suggestions for improvement, and helping you refine your approach based on audience feedback and data.
Testing and optimizing:
To ensure that your story is resonating with your audience, it’s important to continuously test and optimize your approach. Your coach can help you set up testing and optimization frameworks, and provide guidance on how to adjust your strategy based on your results.
To avoid not focusing enough on your audience, it’s important to do your research. Your team coach can help you identify who your audience is and what they’re looking for. You can also conduct your own research by surveying your audience or looking at analytics to understand what types of content they engage with most.
“The most successful organizations understand that telling a story
is not a one-time event; it’s an ongoing narrative.”
– Carol Cone
In conclusion, working with a team coach can help you avoid hidden pitfalls when sharing your collective story. By maintaining your team’s unique voice, ensuring your story is authentic and true to your values, identifying the metrics that matter most, and tailoring your story to meet your audience’s needs, you can create a powerful and compelling narrative that resonates with your target audience and achieves your desired outcomes.
By collaborating with your coach and leveraging their expertise, you can develop a storytelling strategy that drives engagement, builds trust, and positions your team for success. So don’t hesitate to seek out the support of a coach and take your storytelling to the next level.
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Based on that exposure, our company has intentionally set out to support those practicing the art and science of leadership – or as often referred to, “Executive Talent.” These are people who acknowledge that they are not experts. They are open to opportunities for continued growth and carry the desire for learning what is needed to become a success in today’s complexity and uncertainty.
To this end, we have purposely structured our company and engaged with associates in strategic global locations, so that we are able to provide the full suite of transformational executive career coaching, facilitation, and education support required.