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Embracing Technology in Coaching Practices After Covid

Embracing Technology for Leadership Coaching Practices after Covid-19

The coaching industry has been impacted by the Covid-19 pandemic in several ways, both before and after the outbreak. Before the pandemic, the coaching industry was proliferating, with more and more organizations recognizing the value of coaching in developing their employees and leaders.

Many coaches worked with clients in person, and the business and leadership coaching practices after COVID-19 mainly focused on skill-building, problem-solving, and goal-setting.

“The goal of coaching is good management: to make the most of an organization’s valuable resources.”

– Harvard Business Review

However, the pandemic outbreak has led to significant changes in the coaching industry. One of the major changes was the shift to virtual coaching. With many organizations and individuals forced to work remotely, virtual coaching has become a necessity. This shift has increased the availability and accessibility of coaching services, as coaches can work with clients worldwide.

The pandemic has also highlighted the importance of mental well-being and work-life balance. As a result, coaching sessions are more likely to focus on well-being and stress management. The pandemic has also increased the focus on Diversity, Equity, and Inclusion (DEI) in the coaching industry, as organizations recognize the need to foster a more inclusive culture.

The use of technology has also increased in the coaching industry post-Covid-19. Automation and data analysis tools, virtual and augmented reality-based coaching, and AI-powered chatbots are now being used more frequently to improve the efficiency and effectiveness of coaching.

To understand more about this, let us deep dive into pre-covid coaching practices and post-covid coaching services.

Understanding the differences between Traditional Coaching Practices and Modern Coaching Services

Traditional and modern coaching services are similar in that they aim to help individuals and organizations improve their performance and achieve their goals. However, there are some critical differences between the two approaches.

One difference is the format of the coaching.

Traditional coaching is typically conducted in person, with the coach and client meeting face-to-face. On the other hand, modern coaching is often conducted remotely, using technology such as video conferencing and messaging platforms. This allows for more flexibility and convenience for clients, who can receive coaching from anywhere, at any time.

Another difference is the focus of the coaching. Traditional coaching focuses on specific skills and behaviors, such as communication or time management. Modern coaching, however, often takes a more holistic approach, focusing on overall well-being and personal development rather than specific skills.

This approach is more empowering, as it helps clients understand their issues’ underlying causes rather than just treating the symptoms.

A third difference is the use of technology. Traditional coaching relies on in-person interactions, while modern coaching incorporates technology to enhance the coaching experience. For example, modern platforms provide tools and resources that make it easy for organizations to schedule and manage coaching sessions, track progress, and measure the impact of coaching.

Some platforms also use AI-powered chatbots to provide coaching services; others use virtual and augmented reality to create immersive and interactive coaching experiences.

“Coaches and the people they coach know that for the future to be different, we need to change the way we do things in the present…. More often, changes involve shifts in attitudes, thinking, perceptions, and behavior.” 

– Gary Collins

In conclusion, traditional coaching and modern coaching services have similarities, but there are also significant differences. While conventional coaching is typically in-person, focuses on specific skills and behaviors, and does not incorporate technology, modern coaching is often remote, takes a holistic approach, and includes technology to enhance the coaching experience.

Both have advantages and disadvantages, but the choice of which method to take depends on the goals and preferences of the individual or organization seeking coaching.

The rise of technology in business and leadership coaching practices

The rapid development of technology has had a significant impact on the way we conduct business and leadership coaching practices. Virtual classrooms, video conferencing, and online workshops are now commonplace in daily operations.

Technology helps teams stay connected, collaborate, and communicate across vast distances, allowing businesses to reach more people than ever before.

By combining traditional methods of people development with technology, leaders have access to sophisticated tools that can provide evidence-based feedback, measure success, support learning in global teams, and monitor progress towards goals.

As technology advances and becomes more accessible, it becomes an indispensable tool for leaders to develop their skills and unlock their team’s potential.

Importance of Technology in Modern-day Coaching

Since the outbreak of COVID-19, businesses have had to adapt to a new reality where digital is no longer an option but a necessity. The impact of this shift has been felt heavily within the coaching sector, with many coaches transitioning from in-person sessions to remote ones.

However, this move away from traditional coaching methods has opened up opportunities for coaches to embrace technology to enhance their practice and provide quality support and guidance.

“I realized that life had much more to offer than I had anticipated and decided to help others in their human journey. Therefore, I became a trainer and a coach with passion for transformation.” 

– Ann Betz

Remote working means that leaders need additional support in managing teams and ensuring effective communication in dispersed workforces. One such area that can significantly benefit from technology is leadership coaching.

Technology gives them access to deep insights into performance levels and provides feedback on group dynamics so they can better understand how to lead their teams.

By leveraging AI platforms, coaches can gain access to powerful dashboards that give them real-time insights into the progress of a client’s development trajectory. It helps coaches to track and measure outcomes more accurately, helping them to deliver tailored advice and support at scale.

Furthermore, technology can also be used for one-on-one virtual coaching sessions, allowing coaches and clients to connect in an accessible way even when they are not in the same physical space.

As we continue to navigate this new normal, it is clear that technology will play an increasingly important role in coaching practices from now on. The use of technology is essential in modern-day coaching post-Covid-19 as it enables us to provide faster and more accurate feedback while monitoring our clients’ performance levels over time.

It provides coaches with invaluable tools and information to support their clients’ journey while also allowing them to reach out and engage with people they could not have otherwise connected with earlier.

“Nobody wants to show you the hours and hours of becoming. They’d rather show you the highlight of what they’ve become.”

– Angela Duckworth

The use of technology is essential in modern-day coaching after Covid-19 for several more reasons:

  1. Increased Accessibility: Technology allows for virtual coaching, which makes coaching more accessible to a broader range of clients, regardless of their location. It is imperative in the wake of the pandemic, as it allows clients to access coaching services remotely.
  2. Improved Efficiency: Technology can help automate coaching aspects, such as scheduling and tracking progress. It can make the coaching process more efficient and allow coaches to focus on delivering high-quality coaching sessions.
  3. Personalization: Technology can also be used to provide more personalized coaching experiences. Platforms offer tools and resources that allow coaches to analyze data and track progress, which can help tailor coaching sessions to each client’s specific needs.
  4. Virtual and Augmented Reality: Technology can deliver virtual and augmented reality-based coaching. These technologies allow coaches to create immersive and interactive coaching experiences that can help clients better understand and apply the coaching concepts they are learning.
  5. Remote and self-paced coaching: Technology can enable coaches to provide remote and self-paced coaching, increasing the accessibility and reach of coaching services.
  6. Measurement and Evaluation: Technology can help coaches track progress and measure the impact of coaching more accurately, which can help improve coaching effectiveness and provide valuable feedback to coaches and clients.
  7. Collaboration and Connection: Technology can foster a more collaborative and connected coaching environment. Platforms provide a digital space for coaches and clients to connect and share information, which can help to improve the effectiveness of coaching.


Role of Coaching Industry for Future Workforce after Covid-19

The role of the coaching industry has become even more critical in the wake of the Covid-19 pandemic and the resulting changes to how we work. The pandemic has accelerated the shift towards remote work and digitalization and has highlighted the importance of mental well-being and work-life balance.

These changes have created new challenges for organizations and their employees, and coaching is well-positioned to help address these challenges.

Coaching can help by supporting employees as they navigate the changes brought on by the pandemic. Many people need help to adapt to working from home, and coaching can help employees build the skills they need to be effective in a remote work environment.

Coaches can also help employees develop strategies for maintaining work-life balance and managing stress and anxiety.

“It is not lost on me that these are hard times. Worse times ahead. BUT there will be a better day. A day of love. A time of peace. A time of new beginnings. Hope. A world better than the spot of bother we are in now. KNOW THAT! We do have a better tomorrow ahead.”
                                                                                                             ― Johnny Corn

Another way that coaching can help is by supporting the development of the workforce of the future. The pandemic has accelerated the shift towards remote work and digitalization, and organizations will need to adapt to be successful in the new environment.

Coaching can help organizations develop the skills and strategies they need to succeed in the digital age and help employees develop the skills they need to thrive in the future workforce.

The pandemic has highlighted the ongoing inequalities and disparities in the workforce, and organizations will need to take a more intentional approach to DEI.

Coaching can help organizations and employees understand the importance of DEI and develop strategies to foster a more inclusive culture. Coaching can also play a role in promoting diversity, equity, and inclusion.

In conclusion, the coaching industry has a vital role in supporting organizations and employees as they navigate the changes brought on by the pandemic. Coaching can help employees adapt to remote work, maintain work-life balance, and develop the skills they need to thrive in the future workforce.

Additionally, coaching can help organizations develop the skills and strategies they need to be successful in the digital age and foster a more inclusive culture.

How to Identify the Right Coaching Service for you or your organization

Selecting the right coaching service post-Covid-19 can be challenging, as the coaching industry has changed significantly due to the pandemic. Here are a few tips to help you choose the exemplary coaching service for your needs:

  1. Assess your needs: Before selecting a coaching service, you must understand your requirements. Ask yourself what you hope to achieve through coaching and specific areas you would like to focus on.
  2. Look for a coach with relevant experience: Look for a coach who has experience working with clients in areas pertinent to your needs. For example, if you’re looking for remote work or stress management coaching, look for a coach with experience in these areas.
  3. Check the coach’s qualifications: Make sure that the coach you’re considering is qualified to provide coaching services. Look for certified coaches from reputable organizations and experience working with clients in your industry.
  4. Consider the coach’s availability: Consider the coach’s availability, and ensure that they can provide coaching services at a time that works for you.
  5. Look for a coach with a flexible approach: Look for a coach who can adapt their approach to suit your needs and preferences. Make sure the coach is comfortable working with technology and can provide virtual coaching.
  6. Check for DEI focus: Make sure that the coach or the coaching organization focuses on Diversity, Equity, and Inclusion (DEI) and that they have a strategy to address DEI in their coaching practices.
  7. Evaluate their approach to technology: Ensure that the coach or the coaching organization uses technology that is relevant to your needs and can enhance the coaching experience.

“We are all in this together, so humanity has a collective, unifying challenge to overcome this pandemic. And it has a common interest to do so, in order to reopen our economic and social life.”

Ursula von der Leyen



In conclusion, selecting the right coaching service post-Covid-19 requires careful consideration of your needs, the coach’s qualifications, availability, approach to DEI, and technology. Make sure to do your research and take the time to find a coach that is the right fit for you.


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We are a young, vibrant, and diverse executive career coaching group, with the operation registered in 2019, however, the formation was a 45-year career lifetime in preparation. During that period our founder Wayne Brown observed and worked with leaders of all levels in organizations across industries and cultures globally.

Based on that exposure, our company has intentionally set out to support those practicing the art and science of leadership – or as often referred to, “Executive Talent.” These are people who acknowledge that they are not experts. They are open to opportunities for continued growth and carry the desire for learning what is needed to become a success in today’s complexity and uncertainty.

To this end, we have purposely structured our company and engaged with associates in strategic global locations, so that we are able to provide the full suite of transformational executive career coaching, facilitation, and education support required.



Coaching: An International Journal of Theory, Research, and Practice – The impact of COVID-19 on coaching practice: results from a global coach survey.



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