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Four leadership roles that drive future-forward perspectives

Leverage these four roles to drive that Horizon 3 future-forward perspective: Horizon disruptors, Change Catalysts, Teams of Innovators, Strategy Creatives

In the dynamic landscape of today’s business environment, cultivating a future-forward perspective is not just a competitive advantage; it’s a necessity for sustained success. Leveraging the Horizon 3 perspective, businesses can position themselves as innovators, disruptors, and industry leaders.

In this article, we explore the pivotal roles that Horizon disruptors, Change Catalysts, Teams of Innovators, and Strategy Creatives play in driving the Horizon 3 future-forward perspective, with a focus on the expertise provided by Business Performance Consulting.

“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

– John F. Kennedy


Horizon Disruptors

Role Definition

Horizon Disruptors are visionaries who challenge the status quo, pushing boundaries and envisioning transformative changes. They actively seek out emerging trends, disruptive technologies, and unconventional opportunities that can reshape industries.

Business Performance Consulting Connection

Business Performance Consultants act as catalysts for disruption by helping businesses identify and embrace transformative technologies and market shifts. Their role is to facilitate strategic thinking, providing insights into disruptive forces that could impact the business landscape.


Change Catalysts

Role Definition

Change Catalysts are individuals or teams focused on driving and managing change within an organization. They are responsible for creating a culture that embraces innovation, adaptability, and continuous improvement.

Business Performance Consulting Connection

Business Performance Consultants serve as Change Catalysts by guiding organizations through cultural shifts. They assist in developing strategies that foster a culture of innovation, encouraging adaptability and resilience in the face of industry transformations.


Teams of Innovators

Role Definition

Teams of Innovators are groups within an organization dedicated to generating and implementing groundbreaking ideas. They collaborate to bring creativity, diverse perspectives, and forward-thinking solutions to the table.

Business Performance Consulting Connection

Business Performance Consultants play a key role in cultivating Teams of Innovators. They facilitate workshops, provide training, and offer guidance to enhance creative thinking within teams. Consultants leverage their expertise to align innovation efforts with overall business objectives.


Strategy Creatives

Role Definition

Strategy Creatives are individuals responsible for crafting visionary and adaptable business strategies. They go beyond traditional planning, envisioning possibilities, and aligning the organization with a forward-thinking roadmap.

Business Performance Consulting Connection

Business Performance Consultants act as Strategy Creatives by working closely with leadership teams to develop future-oriented strategies. They bring a wealth of industry knowledge, market insights, and analytical skills to the table, ensuring that strategic plans align with Horizon 3 perspectives.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

– Sun Tzu


Leveraging Business Performance Consulting for Horizon 3 Success:

Identifying Disruptive Opportunities

Business Performance Consultants play a crucial role in identifying disruptive opportunities within the market. Through comprehensive analysis and trend forecasting, they guide businesses in recognizing areas for innovation and transformation.

Catalyzing Organizational Change

As Change Catalysts, Business Performance Consultants assist organizations in navigating the challenges of cultural shifts. They help create an environment where employees are empowered to embrace change, fostering a mindset of continuous improvement and innovation.

Fostering a Culture of Innovation

Business Performance Consultants collaborate with organizations to build Teams of Innovators. Through workshops, training programs, and strategic guidance, they nurture a culture that values creativity, collaboration, and the pursuit of groundbreaking ideas.

Crafting Future-Forward Strategies

Acting as Strategy Creatives, Business Performance Consultants collaborate with leadership teams to craft strategies that go beyond short-term goals. They incorporate Horizon 3 perspectives, ensuring that businesses are well-positioned to thrive in the face of disruptive forces.

“A leader is one who knows the way, goes the way, and shows the way.”

 – John C. Maxwell


Case Study: Revolutionizing a Traditional Retailer


A traditional brick-and-mortar retailer faces challenges in the era of e-commerce dominance. Business Performance Consultants are engaged to revitalize the business model and position it as a leader in the evolving retail landscape.


Roles in Action

Horizon Disruptors

Consultants identify emerging trends such as augmented reality in retail and voice-activated shopping experiences, envisioning these technologies as potential disruptors for the industry.

Change Catalysts

The consultants work with leadership to instigate a cultural shift within the organization, emphasizing the importance of embracing digital transformation and adopting an agile mindset.

Teams of Innovators

Workshops and training sessions are conducted to foster innovative thinking among employees. Cross-functional teams are established to explore and implement creative solutions, aligning with the Horizon 3 perspective.

Strategy Creatives

Collaborating closely with the leadership team, Business Performance Consultants develops a comprehensive strategy that not only addresses the current challenges but also positions the retailer as an innovative player in the digital retail space.

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but rather we have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.”

– Aristotle


Traverse the landscape of business evolution

The Horizon 3 perspective emerges as the compass pointing toward a future defined by innovation, adaptability, and transformative change. Within this realm, the roles of Horizon Disruptors, Change Catalysts, Teams of Innovators, and Strategy Creatives stand as pivotal characters, each contributing to the narrative of forward-thinking success.

Guiding this narrative is the expert hand of Business Performance Consulting, orchestrating a symphony of strategic insights, cultural transformations, and visionary roadmaps.

In the orchestration of Horizon 3 success, Horizon Disruptors play the visionary composers, identifying the notes of disruption and transformation in the market melody. Change Catalysts assume the conductor’s baton, leading the organization through the rhythm of cultural change, and fostering an environment where innovation thrives.

Teams of Innovators become instrumentalists, harmonizing diverse talents to create innovative compositions that resonate with the market. Strategy Creatives, as the arrangers, craft the overarching score that guides the organization toward a future where adaptability and innovation are the keystones.

In this symphony of innovation, Business Performance Consulting takes on the role of the maestro, bringing together the distinct voices of each role to create a harmonious composition. The consultants provide the sheet music, combining market insights, industry knowledge, and strategic acumen to guide the organization’s performance.

They ensure that each role plays its part seamlessly, orchestrating a melody that resonates with the ever-changing dynamics of the business ecosystem.

In the finale of this business symphony, the Horizon 3 perspective becomes the anthem of success, with each role and the guidance of Business Performance Consulting contributing to a melodic narrative of resilience, innovation, and triumph.



As businesses continue to navigate the ever-changing landscape, the harmonious collaboration of these roles, orchestrated by the maestro of consulting expertise, ensures that they not only adapt to change but also compose the future. In the grand concert of business evolution, let the Horizon 3 perspective be the masterpiece that resonates for years to come.


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“The Innovator’s Dilemma” by Clayton M. Christensen

This classic book explores the concept of disruptive innovation and its impact on established industries.

“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne

The authors introduce the idea of creating uncontested market space and making the competition irrelevant through strategic innovation.

“Leading Change” by John P. Kotter

Kotter outlines the eight steps for leading organizational change, providing valuable insights for Change Catalysts.

“Thinking, Fast and Slow” by Daniel Kahneman

While not directly about business, this book explores the psychology of decision-making, offering insights into strategic thinking.

“The Lean Startup” by Eric Ries

Ries introduces the lean startup methodology, emphasizing adaptability and innovation in business.


“The Three-Box Solution” by Vijay Govindarajan (Harvard Business Review)

This article presents a framework for balancing the demands of the present and the uncertainties of the future.

“The Ambidextrous Organization” by Charles A. O’Reilly III and Michael L. Tushman (Harvard Business Review)

The authors discuss the importance of balancing exploitation (efficiency) and exploration (innovation) within an organization.

“How to Manage the Top 5 Global Economic Challenges” by Klaus Schwab (World Economic Forum)

Schwab outlines key global challenges and discusses the importance of strategic management in addressing them.

“What is Strategy?” by Michael E. Porter (Harvard Business Review)

Porter’s article challenges traditional notions of strategy and provides a framework for creating a sustainable competitive advantage.


“The Power of Vulnerability” by Brené Brown (TED Talk)

Brown’s TED Talk explores the importance of vulnerability and human connection, providing insights into the interpersonal aspects of organizational change.

“Start with Why” by Simon Sinek (TED Talk)

Sinek discusses the significance of starting with a clear “why” when crafting a vision or strategy.

“The Three Ways: The Principles Underpinning DevOps” by Gene Kim (YouTube)

Kim explores principles that underpin DevOps, emphasizing collaboration, adaptability, and continuous improvement.

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