Podcast script – Episode 140, Wrap for Qtr. 4, 2024
Hello, I’m your host Wayne Brown and welcome to the ET PROJECT. We’re delighted to be delivering this podcast for executive talent all over the world whom we’re affectionately referring to as TEAM ET.
Today, it’s the end of another quarter. But even bigger it’s the very last day of 2024.
And it means only 359 days until we welcome Santa Claus again.
WOW what an interesting year it has been. Putting aside wars, international conflicts, crazy sanctions, and one of the busiest years I can recall with elections around the globe.
In business and economics we started the year with the World Economic Forum speaking about the Future of Growth Framework amidst a sluggish global economy.
And we watched a noticeable growing trend – the increasing reliance on AI to make major decisions particularly being utilized by governments which may surprise man listeners. (worrying or not only time will tell) but for business leaders you will need to prepare yourself for a changing of the business rules that much I’m very confident.
The question on every leader’s mind is no doubt what will 2025 bring. Well the wait is over and tomorrow we find out.
All leaders we speak with have a cautious sense of optimism, believing the worst to be behind them.
And a given is that as we do every year we’ll continue on unabated remaining agile and seeking ways to pivot and thrive regardless of what is thrown at us..
In the last quarter the ET project experienced a first also with our first baker’s dozen of guests.
Instead of our regular 12 guests, it turned out that Oct 1 was a Tuesday and today Dec 31 also, which meant 14 episodes and 13 guests.
So, we were blessed to engage with even more amazing leaders and if you tuned in last week what a wonderful way to celebrate that and join Santa on his journey than with our final guest of 2024, Mr John Dwyer.
Today, we are going to look back over that 2024 4th quarter line-up, and touch on the highlights of those conversations.
Are you ready?
If so, let’s jump in and get started.
MAIN
Hello and welcome to our final episode for 2024. It’s recap time and where I fly solo across the world reconnecting with our gracious guests from this 4th quarter.
By now you may be familiar with the approach – we chunk our 13 episodes into 4 groups – i.e. clusters of 3 (or 4) guests per group.
And thanks to our brilliant marketing team we’re able to incorporate each of the promotional intros to save you listening to my wonderfully crafted radio friendly voice the entire time.
So here we go with our first three guests –
- Dr Michael Gerharz
- Ms. Yesim Nicholson and
- Mr. Richard Maloney
What a great trio to get us underway in October.
Let’s trip back to the beginning where we first met Dr. Gerharz. Episode 124 and this chat took us to Cologne, Germany which was kind of exciting for me to be back in a country that had such an influence over my career.
Dr. Gerharz is a Communications expert and Coach how helps leaders across the globe find the right words and make a bigger impact.
He’s the author of “The PATH to Strategic Impact” which we spent most of our time chatting about. Check out the promo tracks for a deeper insight.
INSERTION OF EPISODE ET124 – TEASER VIDEO/AUDIO
Next up we’re visiting the Cotswolds’ in the west of the UK for our first time on this show and speaking with our guest, long-time coach and author Ms. Yesim Nicholson.
Yesim is an international career coach and founder of YES Career Coaching, a platform that offers group and individual coaching for people who dream of making a career change.
Author of very interesting book ‘Ready to quit your job?’ which is available on Amazon or through her website.
We spend the majority of our time dissecting the messages woven through this book, so bring your pen and pad in preparation for plenty of note taking.
Time for the track from this conversation.
INSERTION OF EPISODE ET125 – TEASER VIDEO/AUDIO
Next, we are visiting Melbourne, Australia and chatting with the founder and CEO of Quality Minds Global, Mr. Richard Maloney.
Rich is the author of The Minds of Winning Teams, Injury-Free, and the book that we spend a lot of time dissecting called Stress-Free: – How to Thrive Under Pressure in Unprecedented Times.
Here’s the track from our discussion back in October.
INSERTION OF EPISODE ET126 – TEASER VIDEO/AUDIO
Well, that rounds out our first trio. Before we jump head long into the next guest block, we’re going to pause here for a short commercial.
Did you know that Coaching 4 Companies, offers Small Business Consulting across various Industrial sectors – most specifically engineering, manufacturing and construction.
We leverage our proven 4X growth formula to assist company leaders identify the gaps and put strategies in place that help their business performance explode. Head over to our website and complete the free Business Health check and if you choose, contact us for a free, no obligation chat. Our team will be very happy to support you.
OK we’re back and moving onto the next three guests that joined us on the show toward the end of October and into November 2024; They are
- Dr. Kristen Wild
- Mr. Timothy Hughes
- Ms. Catherine Roberston
Starting with episode 127.
We visit with our guest, an award-winning holistic health practitioner, educator & speaker, who is based in Kilona, British Columbia, Canada; Dr Kristin Wild.
Dr Wild is best known for supporting people experiencing chronic illnesses and mental health conditions and for her contributions in helping women and children escape and recover from domestic abuse.
A very insightful conversation – heck out this promo track.
INSERTION OF EPISODE ET127 – TEASER VIDEO/AUDIO
From Kristin we move onto connect with Mr Timothy Hughes and visit the Old Blighty again to chat with our social guru extraordinaire.
Tim resides in London and is co-founder and CEO of the global social selling company, DLA Ignite.
He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by
Onalytica.
His book of the same name “Social Selling: Techniques to Influence Buyers and Changemakers, is what we spend a large portion of our time discussing.
This was an educational opportunity for me as well so check out the track.
INSERTION OF EPISODE ET129 – TEASER VIDEO/AUDIO
Rounding out our second group, as well as taking us to the halfway mark is our guest from down under we’re heading home. Well close to home in Sydney Australia and connecting with our Wellness Consultant Ms. Catherine Roberston.
With a 20-year career in the pharmaceutical industry, Catherine has an acute awareness and understanding of the challenges leaders, employees, healthcare professionals and patients face in the modern world.
Combining her understanding and experience of organisational structure with a background in sales, positive psychology and coaching, Catherine has a unique skill set which has enabled her to design and deliver strategic wellbeing programs for major international clients and to support leadership teams in a wellbeing advisory capacity.
See for yourself in the following track.
INSERTION OF EPISODE ET130 – TEASER VIDEO/AUDIO
Time another short commercial.
At Coaching 4 Companies, we offer three core services. As mentioned previously we support small businesses in the Industrial sector through our Performance and Growth Consultation.
Another service is the ET Development division. This is where the ET project sits and offers 4 free services
- these weekly podcasts,
- our monthly LIVE broadcast,
- quarterly Masterclasses
- and the quarterly Challenges
In parallel with the ET project is our ET Academy for both B2B or B2C clients and this is the formal, premium side of our executive skills development. Here we offer short form Virtual Masterminds, tiered flagship long-duration development programs from between 3 days and 12 months plus the pinnacle of the Academy, our elite Destination Masterminds conducted in an exotic location three times a year.
If you would like to learn more then please visit our website @Coaching4Companies.com, send us a query or book in a call. We are there to support you.
Alright we are back again ready for group 3 and we have three more very interesting guests joining us.
- Mr. Arnaud Lucas
- Ms. Dara Rudnik
- Mr. Chase Friedman
Let’s start with Arnaud and episode 131. Today we’re heading back to one of my favorite US cities, Boston Massachusetts visiting with technology expert Mr. Arnaud Lucas.
Arnaud is a seasoned leader who inspires and leads high-growth, forward-thinking, technology-first organizations, maximizing ROI and customer experience while driving sustainable product, revenue, and business growth.
He bridges the gap between strategic ambition and technical execution by providing unparalleled clarity to translate abstract business goals into tangible technology and organizational roadmaps.
If you have an interest in TECH then check out this track.
INSERTION OF EPISODE ET131 – TEASER VIDEO/AUDIO
Next up we’re heading to a new location for me at least – Tel Aviv, Israel and meeting up with Team Architect and aidra.ai Founder and CEO, Ms. Daria Rudnik
Daria is a fellow Systemic Team Coach, having studied together under the guidance of Professors Peter Hawkins and David Clutterbuck.
Today Daria helps ambitious leaders scale their impact by elevating their teams.
She does this through team and leadership coaching, organizational consulting, assessment and of course her AI assistant.
Through her 15 year career Daria has helped leaders create high-performing work cultures for more than 5,000 people, ranging from fast-growing startups to Fortune 500 companies.
Team coaching is the future of coaching so if you’re interested check out this promo track.
INSERTION OF EPISODE ET117 – TEASER VIDEO/AUDIO
We have reached our final guest in this 3rd group, and we’re heading to Manhattan Beach, Los Angeles to chat with Mr Chase Friedman.
Chase is a Brand Strategist, Coach and Founder of Vanquish Media Group,
a boutique digital media collective that collaborates with world-renown brands, thought leaders, and digital influencers by championing premium branded content, digital storytelling, and integrated marketing strategies.
Spanning multiple platforms and genres including entertainment, lifestyle, and education, Vanquish has launched over 100 branded content campaigns that have generated over $50M in e-Commerce revenue.
I love talking with Marketing experts so check out the track and see what you can learn.
INSERTION OF EPISODE ET134 – TEASER VIDEO/AUDIO
And that means it’s commercial break time again – so you have heard us introduce two of our three service functions – Small Business Consulting and Executive Development.
Our third area of focus is Coaching – whether that is for business, career, leadership, teams or group coaching we have you covered. The coaches here at C4C are seasoned professionals, having run their own companies, worked as Advisors, mentored executives and coached extensively their global clients.
We also ensure that we keep you current and experiencing the latest technology through our tripod coaching packages.
When you sign up with us you are given access to your own AI coach as well as a human coach and both are combined with the Coaching Management platform where clients have direct access their notes, tools, templates, action plans and so forth. It really does ensure that we keep you the client as our center of focus and attention.
Interested, why not read more from our website Coaching4Companies.com and then connect when your ready.
And with that where back now for the final group and as mentioned earlier this time we round out with four guests.
Hopefully you can sense the enormous value on offer here as we work our way through these amazing people.
My hope is that these conversations are bringing you equal enjoyment and learning.
I know that my knowledge continues to grow exponentially as a result of this opportunity.
So our final four guests in order of appearance on the show were,
- Ms. Kanchan Chanana
- Mr. Craig Meriwether
- Ms. Bessi Graham and
- Mr. John Dwyer
For our 10th guest this quarter we’re off to somewhere special. To a city called Lausanne, located on the northern shore of Lake Geneva in Switzerland to chat with our guest Ms. Kanchan Chanana.
Kanchan describes herself as an observer, curious and a striving human, who’s actively broken given norms, rules, and excuses for the past two decades to unlock the other side of being.
“She is a first-generation professional in STEM and management.
However, growing up came with considerable challenges, from the many norms, beliefs, and rules that she felt suffocated by.
Mentions of money for example were out of the question.
Her academic journey proved adventurous, starting in an all-girls government school and deciding to pursue Mechanical Engineering, where she was the only girl in a class of fifty.
Her professional career started in the male dominated world of automotive procurement.
And you’ll need to listen to the full episode to learn more.
Check out the promo track
INSERTION OF EPISODE ET135 – TEASER VIDEO/AUDIO
For our next guest we’re heading to Arizona and interestingly not the arid hot plains we hear the most about, but a city in the northern ranges of the state called Flagstaff. And we are connecting with Mr. Craig Meriwether.
Craig is a mindset coach helping people eliminate negative emotions and trauma so they can reach their full potential.
Craig is a Certified Clinical Hypnotherapist, Medical Hypnosis Specialist, Neuro-linguistic programming specialist, and Founder of Arizona Integrative Hypnotherapy helping people eliminate the limiting beliefs that may be keeping them from reaching their true potential.
If you want tips on how to ace your next test check out this track.
INSERTION OF EPISODE ET136 – TEASER VIDEO/AUDIO
For our penultimate guest we’re heading back to Melbourne, Australia and meeting up with Ms. Bessi Graham and chatting with her about a subject she is more than just passionate about, she is invested in.
With nearly 25 years’ experience working with business owners, governments, and large funding bodies to merge money and meaning, Bessi’s experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva.
This has given her an unparalleled perspective.
As an entrepreneur, business owner, Angel, Venture Capital and Impact Investor, Philanthropist, Coach and Advisor, Bessi has done everything.
I enjoyed this conversation a lot and here a taste of the promo track.
INSERTION OF EPISODE ET137 – TEASER VIDEO/AUDIO
I know these recaps are short and sweet but they are only meant to serve as memory joggers that help trigger those forgotten conversations. So without further ado let’s recap our final guest of Qtr 4.
To do so, we’re heading home, literally with-in stones throw of our place on the Gold Coast, in Australia and chatting with an extraordinary individual, a man who is an international Marketing enigma.
We had the pleasure of speaking with and learning from Mr. John Dwyer.
John is a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry.
Absolutely no better way to end of the year 2024.
Check it out and judge for yourself.
INSERTION OF EPISODE ET139 – TEASER VIDEO/AUDIO
From tomorrow we kick off 2025 and the start of the longest of our four Challenges.
In fact, we call The Ultimate 5-day Challenge and the topic is “Master the Art of Stakeholder Empowerment”
Then in February we host a Virtual Mastermind – 4 x 2 hour sessions to immerse you.
And then capping off Qtr. 1 of 2025 in March is our next Masterclass.
So, if you thought we haven’t been busy enough then come and check out the next quarters activities.
Now with that TEAM ET we have reached the end of this recap. Hopefully this short review has triggered some fond memories and perhaps flagged an episode that you wish to go back to for a second listen.
As we move now into the start of quarter 1 in 2025, we have another exciting line up of guests waiting to join us and share their stories, insights and wisdom.
Hoping to see you again next week when we get started with the queen of luxury business market Ms. Elizabeth Solaru.
Until then, enjoy the end of year celebrations, happy new year for tomorrow. stay safe, stay healthy and bye for now.
